The story of Anna

«Growth can only arise from mistakes»

In Anna’s life, there has been — and still is — so much growth: trials and errors, successes and challenges that have allowed Progetto Quid, the social enterprise founded in 2013 from Anna’s idea, to grow and establish itself as a leading partner and key player in a vision of sustainable fashion. A vision born from the fresh outlook of a young, newly graduated student — full of dreams, yet grounded in concrete projects, always approached with enthusiasm and openness.

Quid represents an entire world contained within a single idea: transforming wounds into openings through which new light can enter. From her first steps in Verona — the city she lives in and deeply identifies with — Anna was driven by her passion for customizing clothes, but above all by her desire to restore life and beauty to women with a past marked by fragility or illness. Women ready to start anew and, together with her, believe in a new way of working — more humane and ethical.

Awarded the Joaquín Navarro-Valls Prize 2025 (Junior Category) by the Biomedical University Foundation, Anna has reached where she is today thanks to the determination of someone who knows exactly which direction she’s heading. It was that light in her eyes and her courageous persistence that led her, back in 2013, to begin with leftover fabrics from the Calzedonia Group and a donation from the San Zeno Foundation. From there, Quid went on to become an ethical partner to some of the most important Italian and international companies.

Today, Quid has 160 employees — 80 percent of them women — from 23 different nationalities. The youngest is 19, and the “wisest”, as Anna affectionately puts it, is 65. These are women who have faced hardship, disability, sexual exploitation, or incarceration: a vibrant and fertile ecosystem that Anna has built around herself, where work and well-being matter equally, and where quality goes hand in hand with community.

Fashion and ethics advance together, because the uniqueness of a garment must tell the story of both the person who wears it and the person who made it — within a virtuous economy that intertwines the threads of inner and outer beauty.

Fashion and ethics, indeed, are to be worn with care — because, as Anna knows well, care is the very fabric of the world.